#CRM
SaaS
#Figma
Contra for Companies
Contra for Companies
Contra for Companies
Contra for Companies
Contra for Companies
Contra for Companies
The Growth team at Contra was tasked with doubling client activation rate and implementing a new revenue stream product to bolster ARR.
The Growth team at Contra was tasked with doubling client activation rate and implementing a new revenue stream product to bolster ARR.
The Growth team at Contra was tasked with doubling client activation rate and implementing a new revenue stream product to bolster ARR.
The Growth team at Contra was tasked with doubling client activation rate and implementing a new revenue stream product to bolster ARR.
The Growth team at Contra was tasked with doubling client activation rate and implementing a new revenue stream product to bolster ARR.
The Growth team at Contra was tasked with doubling client activation rate and implementing a new revenue stream product to bolster ARR.
12 months
Timeline
Product Designer
Role
12 months
Timeline
Product Designer
Role
Problem
Problem
The main challenge identified by Contra's freelancer community was the scarcity and quality of opportunities available relative to competitive platforms — feedback supported by our data: despite a significant number of potential clients, the activation rate in this segment was under 10%. When prompted, clients cited a confusing and decentralized hiring process as one of the main reasons for not returning to the platform. This reality presented a distinct opportunity to tackle both user and business needs through a multi-pronged product solution.
The main challenge identified by Contra's freelancer community was the scarcity and quality of opportunities available relative to competitive platforms — feedback supported by our data: despite a significant number of potential clients, the activation rate in this segment was under 10%. When prompted, clients cited a confusing and decentralized hiring process as one of the main reasons for not returning to the platform. This reality presented a distinct opportunity to tackle both user and business needs through a multi-pronged product solution.
The Opportunity
The Opportunity
This presented a golden opportunity to address both client and freelancer needs through a comprehensive product solution. By streamlining the hiring process and fostering deeper client engagement, we could unlock significant benefits for both sides of the Contra ecosystem.
To bridge the gap, we envisioned a solution - the Contra for Companies. This intuitive platform would function as a one-stop-shop for clients, empowering them to seamlessly manage projects and freelancers.
This presented a golden opportunity to address both client and freelancer needs through a comprehensive product solution. By streamlining the hiring process and fostering deeper client engagement, we could unlock significant benefits for both sides of the Contra ecosystem.
To bridge the gap, we envisioned a solution - the Contra for Companies. This intuitive platform would function as a one-stop-shop for clients, empowering them to seamlessly manage projects and freelancers.
The Process
The Process
- Audit existing user journeys
- Low-fi wireframes for alignment
- Competitive research
- Early user testing to validate assumptions
- Daily progress updates
- Weekly stakeholder critiques
- Iterations and refinements
- User interviews with hi-fi prototypes
- Internal dogfooding
- Final design handoff to engineering team
- UAT + follow-up optimizations
- Audit existing user journeys
- Low-fi wireframes for alignment
- Competitive research
- Early user testing to validate assumptions
- Daily progress updates
- Weekly stakeholder critiques
- Iterations and refinements
- User interviews with hi-fi prototypes
- Internal dogfooding
- Final design handoff to engineering team
- UAT + follow-up optimizations
We began by visualizing the ideal client's journey through freelancer discovery, communication, and collaboration. This helped us uncover exactly where the in our current experience, the user may have faced uncertainty or a negative experience that can lead to drop off. Based on this, we uncovered that right now the hiring process is decentralized and each step of the workflow is disjointed, leaving clients confused and frustrated. This was further proven after reviewing real user data from fullstory (tool).
We began by visualizing the ideal client's journey through freelancer discovery, communication, and collaboration. This helped us uncover exactly where the in our current experience, the user may have faced uncertainty or a negative experience that can lead to drop off. Based on this, we uncovered that right now the hiring process is decentralized and each step of the workflow is disjointed, leaving clients confused and frustrated. This was further proven after reviewing real user data from fullstory (tool).
Creating a streamlined Workflow
Creating a streamlined Workflow
1
Centralized Communication Hub
The Contra Network CRM would offer a dedicated communication portal where clients and freelancers could collaborate seamlessly. This would eliminate the need for email exchanges and keep all project discussions and files organized in one place.
1
Centralized Communication Hub
The Contra Network CRM would offer a dedicated communication portal where clients and freelancers could collaborate seamlessly. This would eliminate the need for email exchanges and keep all project discussions and files organized in one place.
1
Centralized Communication Hub
The Contra Network CRM would offer a dedicated communication portal where clients and freelancers could collaborate seamlessly. This would eliminate the need for email exchanges and keep all project discussions and files organized in one place.
2
One source of truth
Keep contractor skills, tools, projects, payments and more in one place. Clear milestones, visual progress tracking tools, and analytics would provide clients with real-time insights into project development.
2
One source of truth
Keep contractor skills, tools, projects, payments and more in one place. Clear milestones, visual progress tracking tools, and analytics would provide clients with real-time insights into project development.
2
One source of truth
Keep contractor skills, tools, projects, payments and more in one place. Clear milestones, visual progress tracking tools, and analytics would provide clients with real-time insights into project development.
3
Gain company-wide visibility for contract hires
Clients can invite team members to view freelancers and active projects. Creating full transparency and allowing them anage and grow their contingent workforce
3
Gain company-wide visibility for contract hires
Clients can invite team members to view freelancers and active projects. Creating full transparency and allowing them anage and grow their contingent workforce
3
Gain company-wide visibility for contract hires
Clients can invite team members to view freelancers and active projects. Creating full transparency and allowing them anage and grow their contingent workforce
Conclusion
Conclusion
⭐️
2x increase in client activation rate
⭐️
60% increase in project completion rate
