#Figma
#Casestudy
#web
Waffle
Waffle
Waffle
Waffle
Waffle
Waffle
All the insurance you need, in one place.
All the insurance you need, in one place.
All the insurance you need, in one place.
All the insurance you need, in one place.
All the insurance you need, in one place.
All the insurance you need, in one place.
Team
Art Direction, Judikael Le Bayon
Visual Design, Vicki Chen
Messaging, Adrian Adamiec
Marketing Strategy, Olivier Roth
Marketing & Advertising Strategy, Lindsey Simpson
Social Media, Wilson Good
Team
Art Direction, Judikael Le Bayon
Visual Design, Vicki Chen
Messaging, Adrian Adamiec
Marketing Strategy, Olivier Roth
Marketing & Advertising Strategy, Lindsey Simpson
Social Media, Wilson Good
Background
Background
Personal Insurance has issues. Waffle eats issues for breakfast. In an industry straying from its original mission – protecting people when they need it the most – Waffle arrived to set things straight. That meant all the insurance a person could need in one place, coverage from the best in the business, and built-in rewards for acting like an adult. Waffle's vision was solid. Their fledgling website's copy and design were another story. Seeking a brand identity revamp that included a comprehensive marketing strategy, Waffle approached Timelapse.
Personal Insurance has issues. Waffle eats issues for breakfast. In an industry straying from its original mission – protecting people when they need it the most – Waffle arrived to set things straight. That meant all the insurance a person could need in one place, coverage from the best in the business, and built-in rewards for acting like an adult. Waffle's vision was solid. Their fledgling website's copy and design were another story. Seeking a brand identity revamp that included a comprehensive marketing strategy, Waffle approached Timelapse.
My Role
My Role
Over the course of our partnership, we hammered out their objectives, nailed the kind of brand voice their founders dreamed of, and built a sleek, user-friendly website bursting with color, motion, and personality.
As the visual designer, I worked closely with the Art Director and Marketing to nail down their visual identity. Together, we developed the overall visual presentation of the product. This includes user research, brand and visual design, crafting user interfaces for iOS and Web, and creating social media assets.
Over the course of our partnership, we hammered out their objectives, nailed the kind of brand voice their founders dreamed of, and built a sleek, user-friendly website bursting with color, motion, and personality.
As the visual designer, I worked closely with the Art Director and Marketing to nail down their visual identity. Together, we developed the overall visual presentation of the product. This includes user research, brand and visual design, crafting user interfaces for iOS and Web, and creating social media assets.
Awards
Awards
Our branding and design work with Waffle brought home Gold in the Corporate Identity category at the 2021 Muse Creative Awards.
Our branding and design work with Waffle brought home Gold in the Corporate Identity category at the 2021 Muse Creative Awards.
The Waffle brand strikes a balance between playful and modern, approachable and trustworthy.
Design System
Design System
The Waffle brand strikes a balance between playful and modern, approachable and trustworthy. Waffle’s new, sleek website reflects their voice and unique personality
The Waffle brand strikes a balance between playful and modern, approachable and trustworthy. Waffle’s new, sleek website reflects their voice and unique personality
A New Onboarding
A New Onboarding
Previous Issues 🙁 :
Language was too robotic
Lengthy onboarding (too many disclaimers)
Inconsistent branding across mobile app
Competitive Research
User feedback on the beta mobile app, coupled with our competitor analysis of Lemonade's lightning-fast onboarding, highlights a critical area for improvement – streamlining the user experience without sacrificing clarity and user engagement. We need to focus on optimizing the onboarding process to deliver quotes efficiently while keeping users informed and interested.
User feedback on the beta mobile app, coupled with our competitor analysis of Lemonade's lightning-fast onboarding, highlights a critical area for improvement – streamlining the user experience without sacrificing clarity and user engagement. We need to focus on optimizing the onboarding process to deliver quotes efficiently while keeping users informed and interested.
Final Designs
We took the chance to revamp their entire onboarding flow, focusing on language and adding moments of delight to engage with the customer. The overall flow is shorter, and has moments of delights with illustrations, animations and a more guided experience.
We took the chance to revamp their entire onboarding flow, focusing on language and adding moments of delight to engage with the customer. The overall flow is shorter, and has moments of delights with illustrations, animations and a more guided experience.
Improvements ⭐️:
Adding in moments of delight via illustrations
Creating a branded experience throughout the app
Integrating chat to obtain user information and instantly provide quote based on input
Tying it all together
Tying it all together
When it comes to selecting coverage, we wanted to create a user friendly experience with simple toggles and a sticky bottom nav with pricing so users can see real time changes while adjusting data. In addition to the mobile experience, we made sure these pages are digestible on both desktop and ipad.
When it comes to selecting coverage, we wanted to create a user friendly experience with simple toggles and a sticky bottom nav with pricing so users can see real time changes while adjusting data. In addition to the mobile experience, we made sure these pages are digestible on both desktop and ipad.
Putting it in motion
Putting it in motion
The Timelapse team worked on the app interface design itself, from the onboarding screens to the product customization and beyond. We also produced animated videos for the app store and the company website.
The Timelapse team worked on the app interface design itself, from the onboarding screens to the product customization and beyond. We also produced animated videos for the app store and the company website.
Metrics
Metrics
⭐️
Waffle raised $5 million in seed funding
⭐️
Waffle raised $5 million in seed funding
⭐️
Waffle raised $5 million in seed funding
⭐️
Waffle signed partnerships with leading insurance firms
⭐️
Waffle signed partnerships with leading insurance firms
⭐️
Waffle signed partnerships with leading insurance firms
Tools
Tools
Figma
Adobe Photoshop
